Privacy Policy
Effective from July 15, 2026.
UAB "Lonas", address Ukmergės g. 18, Jonava, LT-55101 Lietuva, company code 156871188, tel. +48 (73) 2081307, e-mail [email protected] (hereinafter – the Company) is the controller of your personal data. We respect your privacy and protect your personal data that you provide to us and that we collect for the purposes specified in this privacy policy. Please read it carefully to understand why and how we collect your data, as well as how we will process it.
Table of Contents
1. Data Controller and Contact Details
2. Key Principles of Data Processing
3. What Data We Process and for What Purposes
4. Our Legitimate Interests
5. Is Providing Data Mandatory?
6. Data Recipients
7. Transfers of Data Outside the European Economic Area
8. Cookies and Similar Technologies
9. Analytics, Advertising, and Marketing Tools
10. Direct Marketing and Newsletter
11. Profiling and Automated Decision-Making
12. Your Rights
13. Complaint to the Supervisory Authority
14. Children's Data
15. Data Security, External Links, and Changes to This Policy
1. Data Controller and Contact Details
The controller of your personal data is UAB "Lonas", with its registered office at: Ukmergės g. 18, LT-55101 Jonava, Lithuania.
Data Controller Identification Details:
• Legal entity code: 156871188,
• VAT number: LT568711811,
• Website: www.lonas.pl,
• Contact email: [email protected].
If you have any questions regarding privacy or the protection of personal data, you can contact us:
• by email: [email protected],
• by post: UAB "Lonas", Ukmergės g. 18, LT-55101 Jonava, Lithuania.
This contact address may also be used to submit requests related to the exercise of the rights described in this Privacy Policy.
2. Key Principles of Data Processing
We process personal data in accordance with the GDPR and other applicable laws. This means that:
• we process personal data only when we have a legal basis for doing so,
• we collect data for specific, clearly defined purposes,
• we process only the amount of data necessary for a given purpose,
• we retain personal data only for as long as necessary,
• we protect personal data using appropriate technical and organizational measures,
• we respect the rights of data subjects.
3. What Data We Process and for What Purposes
The scope of data collected depends on how you use the website or online store. We process different types of data when you simply browse the website, place an order, contact customer support, subscribe to the newsletter, or apply for a job.
Table: Purposes of processing, categories of personal data, legal bases, and retention periods
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4. Our legitimate interests
When we process data based on Article 6(1)(f) of the GDPR, our legitimate interests include in particular:
• handling inquiries and maintaining customer relationships,
• ensuring the security of the website and online store,
• preventing abuse and fraud,
• establishing, exercising, and defending legal claims,
• conducting marketing of our own products and services within the limits of applicable law,
• preparing statistics and improving the operation of the website,
• measuring customer satisfaction and service quality,
• conducting business cooperation with contractors.
5. Is providing data mandatory?
Providing the data necessary to place and process an order is required to enter into and perform the contract. Without this data, we will not be able to accept the order, deliver the product, issue a sales document, or handle a complaint.
Providing data in the contact form is voluntary, but necessary to receive a response. Providing data for the newsletter and marketing purposes is voluntary. Refusal to provide consent or withdrawal of consent does not affect the ability to purchase products.
Consent to analytical, advertising, and other non-essential cookies is voluntary. Refusal to provide consent should not limit the use of the basic functions of the website.
6. Data recipients
Data may be transferred only where it is necessary to achieve a specific purpose. Data recipients may include:
• providers of hosting services, IT infrastructure, website and online store maintenance services,
• providers of online store software, CRM systems, customer service tools, and communication tools,
• payment operators, banks, and financial service providers,
• entities handling installment payments, leasing, or other forms of purchase financing,
• courier, transport, installation, logistics, warehousing companies, and entities handling shipments,
• providers of review systems, surveys, and customer satisfaction research tools,
• marketing and newsletter providers, including Omnisend, if the tool is used,
• analytics and advertising providers, including Google, Meta, and Hotjar, if the relevant tools are used,
• accounting offices, tax advisors, lawyers, auditors, and entities supporting the pursuit of legal claims,
• public authorities and other entities authorized under applicable law.
Entities processing data on our behalf act under data processing agreements and only in accordance with our instructions, unless they independently determine the purposes and means of processing as separate data controllers.
7. Transfer of data outside the European Economic Area
As a general rule, we strive to use service providers that process data within the European Economic Area.
If we use providers that may process data outside the European Economic Area, for example in the United States, the transfer of data takes place only where there is an appropriate legal basis under Chapter V of the GDPR. This may include in particular:
• a European Commission adequacy decision confirming an adequate level of protection,
• the provider’s participation in the EU-US Data Privacy Framework, if the relevant provider is certified,
• standard contractual clauses approved by the European Commission together with additional protective measures, where necessary.
Upon request, we will provide information about the safeguards applied or indicate where a copy of such safeguards can be obtained, subject to the protection of business confidentiality.
8. Cookies and similar technologies
We use cookies and similar technologies on our website, such as pixels, tags, local identifiers, and device identifiers. Cookies are small files stored on the user's device or information read from that device.
Cookies may be categorized according to:
• provider – first-party or third-party,
• duration – session or persistent,
• purpose – necessary, preference, analytics, marketing, or social media.
We use the following categories of cookies:
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Changing browser settings may restrict cookies, but it may affect the operation of certain website features, particularly the shopping cart, login, or placing orders.
9. Analytics, advertising, and marketing tools
Depending on the current configuration of the website, we may use analytics, advertising, and marketing tools provided by third-party providers. These tools help us measure website performance, analyze traffic, improve the purchasing journey, manage newsletters, deliver advertisements, and measure campaign effectiveness.
In particular, these may include:
• Google Analytics 4 and Google Ads – tools provided by Google Ireland Limited used for analytics, campaign performance measurement, and remarketing,
• Meta Pixel – a tool provided by Meta Platforms Ireland Limited used to measure advertising effectiveness and deliver targeted advertising across Meta services,
• Hotjar – a tool used to analyze website usage, including session recordings, heatmaps, or surveys, if enabled,
• Omnisend – a tool used for newsletter management, marketing automation, and customer communication, if enabled.
The scope of data processed by these tools may include, in particular: IP address, cookie identifiers, device identifiers, browser information, visit source, website activity, purchase events, information about interactions with advertisements or marketing messages, and contact details if the user has provided them for the purpose of receiving communications.
Information about the data processing practices of these providers can be found in their privacy policies:
• Google: https://policies.google.com/privacy,
• Meta: https://www.facebook.com/privacy/policy,
• Hotjar: https://www.hotjar.com/legal/policies/privacy,
• Omnisend: https://www.omnisend.com/privacy.
10. Direct marketing and newsletter
We may conduct marketing of our own products and services, including sending newsletters, information about promotions, surveys, product recommendations, reminders about abandoned carts, and invitations to leave reviews.
We send marketing communications by email, SMS, telephone, or other telecommunications end-user devices only when we have the required consent for such a communication channel in accordance with the Electronic Communications Law. The legal basis for data processing under the GDPR may be consent or our legitimate interest, but this does not replace the consent required for the communication channel itself.
At any time, you can:
• withdraw marketing consent,
• unsubscribe from the newsletter using the link provided in the message,
• object to the processing of data for direct marketing purposes,
• change communication preferences, if such a function is available.
After unsubscribing, we will no longer send further marketing communications through the relevant channel. However, we may retain information about the withdrawal, cancellation, or objection in order to demonstrate that we respect the user's choice.
11. Profiling and automated decision-making
We do not make decisions concerning users based solely on automated processing that would produce legal effects or similarly significantly affect them. We may carry out marketing and sales profiling, which involves analyzing or predicting user behavior on the website or in the online store. Profiling may include, for example:
• analysis of purchase history,
• analysis of products added to the shopping cart,
• analysis of viewed pages and product categories,
• assessment of responses to newsletters or advertisements,
• selection of content, discounts, promotional codes, cart reminders, or product recommendations.
The result of profiling may be the suggestion of products, promotions, or content that may match the user's interests. Marketing profiling does not produce legal effects and does not determine the possibility of entering into a contract. The user may at any time object to direct marketing, including related profiling, or withdraw consent to cookies and marketing communications.
12. User rights
The data subject has the following rights:
• the right to access data,
• the right to rectify data,
• the right to erase data,
• the right to restrict processing,
• the right to data portability,
• the right to object to processing based on legitimate interest,
• the right to object to direct marketing,
• the right to withdraw consent at any time, without affecting the lawfulness of processing carried out before the withdrawal of consent,
• the right to lodge a complaint with a supervisory authority.
Requests regarding the exercise of rights may be sent to [email protected]. We will respond without undue delay, generally within one month. If necessary, we may request additional information to confirm the identity of the person submitting the request.
13. Complaint to the supervisory authority
A user from Poland may lodge a complaint with the President of the Personal Data Protection Office (Prezes Urzędu Ochrony Danych Osobowych): ul. Stanisława Moniuszki 1A, 00-014 Warsaw, www.uodo.gov.pl.
As the controller is established in Lithuania, the competent supervisory authority for the controller may also be the Lithuanian data protection authority: Valstybinė duomenų apsaugos inspekcija, https://vdai.lrv.lt/
The data subject may also lodge a complaint with the supervisory authority in the country of their habitual residence, place of work, or the place where the alleged infringement occurred.
14. Children's data
The website and online store are intended for individuals who are able to enter into contracts independently or who use the website with the consent of their legal representative. We do not direct information society services specifically to children under the age of 16.
If we become aware that we are processing a child's data without the required consent of a parent or guardian, we will take steps to delete such data or obtain the appropriate consent, where permitted by applicable law.
15. Data security, external links, and changes to the policy
We implement technical and organizational measures designed to protect personal data against unauthorized access, loss, destruction, alteration, or disclosure. These measures are adapted to the nature of the data, the scope of processing, and the risks associated with processing.
The website may contain links to other websites, including websites of manufacturers, partners, payment operators, courier companies, analytics tool providers, or social media platforms. After accessing an external website, the privacy policy of that entity applies.
We may update this Privacy and Cookies Policy when the way we process data, the tools we use, or applicable laws change. The current version is always available on the website www.lonas.pl.







